I deeply consider every product that I make and the impact they will have on our precious planet. While I am a small business, I base all decisions on a framework that John Elkington created in 1994 called The Triple Bottom Line. His theory is that a company's success should not be measured by their profit alone but also by their environmental and social impact. I think that makes damn good sense. It may mean extra work, less profit margin & long nights spent researching local businesses that use vegetable based inks BUT this is the way it should be - intentional and considered. 

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I strive to always use the most environmentally-friendly materials that have been produced in fair conditions. I do everything in my power to apply a zero-waste mentality to all areas of my business whether it’s in packaging, materials, delivery and even the coffee that fuels any 2am work sessions. I also pledge to be transparent with my operations and limitations.